Whether you are ready to buy or sell a home, you need straight talk…and you can get it from the professionals at Berkshire Hathaway HomeServices Florida Network Realty.

One area of confusion for buyers and sellers is the role real estate licensees have in real estate negotiations. Most consumers do not understand how representation works and believe that their agent is looking out for their best interests, but that isn’t always the case. When real estate professionals work with buyers and sellers, “agency” relationships are established. There are three kinds of agency relationships that happen between a consumer and a brokerage firm during a real estate transaction: No Brokerage Agreement, Transaction Agency and Single Agency. Berkshire Hathaway HomeServices Florida Network Realty offers the highest degree of accountability: Single Agency.

No Brokerage Agreement

In a no brokerage agreement, the agent is simply handling the paperwork of the transaction and cannot represent or negotiate on behalf of the buyer or seller.

Transaction Agency

As a transaction broker, the agent provides limited representation. The buyer or seller is a customer of the agent and has given up his or her right to undivided loyalty of the licensee. In other words, transaction agency representatives represent the transaction with limited representation and limited confidentiality. The agent must stick to the facts of the transaction, unable to offer opinions that may make a big difference in a buyer or seller’s decision-making process. A transaction broker may not work to the detriment of either party in a real estate transaction, but conversely they cannot work to benefit either party. Most brokers have opted for this limited representation.

Single Agency

The highest degree of accountability comes with single agency. As a single agent, the broker has a fiduciary relationship and owes complete allegiance to the buyer or seller, who is then referred to as a principal or client. By law, the agent must work to achieve the best terms for their principal.

“Berkshire Hathaway HomeServices Florida Network Realty offers single agency representation, and our real estate professionals have a single goal – to create a win for the buyers and sellers we represent,” said Berkshire Hathaway HomeServices Florida Network Realty Founder, President and CEO Linda H. Sherrer. “Whether you are a buyer or seller, you want to work with a real estate professional who represents your best interests and not just the interest of the transaction during the real estate process.”

Working with a company that operates in a single agency capacity offers many benefits to both buyers and sellers. Single agency representatives provide the customer with full representation, loyalty and confidentiality, which can increase the success for the customer during the transaction. In other words, Realtors who are single agents work to best serve the interests of their client, not the transaction.

“Representing a buyer or seller involves far more than preparing an offer; it requires extensive market knowledge, research, negotiating, financing and follow-through that successfully moves the transaction to the closing table.” said Christy Budnick, executive vice president of residential real estate, Berkshire Hathaway HomeServices Florida Network Realty. “Buyers and sellers need someone representing their best interests throughout the entire transaction. That’s what we offer.”

There are times when Florida law does not allow a broker or Realtor to work in a single agent capacity. When the brokerage represents both sides of the transaction, the law requires the company to work as transaction agents. However, in this situation, nothing previously disclosed can be used to the detriment of either party.

Whether you are buying or selling, Berkshire Hathaway HomeServices Florida Network Realty will help you take advantage of the best opportunities in the market. If you need the services of a connected agent contact me today.